It an intriguing move in the car industry, Fiat has taken on the Dodge Viper supercar brand by taking on the franchise as part of the Fiat-Chrysler deal. The Viper brand has been in dire straits, and may not be safe under Fiat management either.
Plans were to sell Viper, but at ten million dollars, Chrysler couldn’t find a buyer. Fiat may find the task just as hard, with Devon Motor Works apparently being the only bidder at a mere 5.5 million dollars.
The Viper has been an icon in American sports cars since it first appeared in 1992, but may risk going by the wayside as Fiat protects its own Maserati and Ferrari supercar brands. While Fiat may recognise the differences between its luxury Italian sportscars and a US V10 supercar, things are tense for lovers of the Viper brand.
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